Whole Studios is

Ryan Eilers Schroeder

Product & User Experience Design for Seattle Startups


Fell Swoop

UX Design

Jan. ’11 — present

Fell Swoop designs websites, applications, and digital products that make customers happy and businesses successful. We help corporations, start-ups, online retailers, and software teams achieve clarity of purpose and execute designs that create exceptional user experiences and build strong brands.

Unfortunately much of the work I've done recently at Fell Swoop isn’t ready to be shared with the world. Here's a quick description of a couple of recent projects. To learn more about the work we do there visit Fellswoop.com.


Working closely with the BevyUp team I designed, built and testing an interactive prototype of their unique social shopping experience.


Working under tight deadlines and technical constraints I helped the team at Wetpaint successfully bring their leading entertainment website to the app store. I lead the interaction design of a hybrid native iOS / HTML5 app.


Knoq is focused on bringing neighbors together to save money on household services. We worked with them during the earliest stages of their product’s evolution.



Product and UX Design

Oct. ’09 — Jan. ’11

Built on a more human-like understanding of the web, Evri is building a better filter for today’s flood of news and information Product, interaction, and visual design Evri.com and Evri's initial foray into mobile apps


Product and UX Design

April ’07 — Sept. ’08

Advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes Product, user experience, and visual design for initial release of AdReady platform Designed, tested and iterated on core campaign creation flow Measured, monitored and reported on customer conversion rate, applied lessons learned back into product

The AdReady campaign dashboard provided small businesses with a quick overview of their marketing program.

We spent a lot of time focusing on translating complex advertising concepts into terms that a first time marketer could understand. The entire campaign creation flow was carefully monitored, tested and optimized for conversion.

as Whole Studios


Sept. ’05 — Aug. ’07

Freelance and contract work in Seattle and beyond. Built a HTML/CSS protoype for an former Amazon VP Contributed to a new ecommerce workflow at Big Fish Games Helped Allrecipes.com complete a successful redesign, contributing HTML, CSS and design Worked with a team to develop a new interface concept for MS Flight Simulator